Digital Marketing Manager

Niche.com is a website that helps you discover the schools and neighborhoods that are right for you. We have in-depth reviews, rankings, and statistics on every college, K-12 school, and neighborhood in the U.S. and millions of monthly website visitors. Located in Pittsburgh, PA in the heart of Shadyside, we're quickly becoming one of the largest websites in the U.S.

About the Job

We are looking for an experienced digital marketer to help us grow our business, create brand awareness, and drive more users to Niche. The ideal candidate is driven, analytical, and strategic. Experience running, analyzing, and optimizing digital marketing campaigns is required as well as knowledge of online marketing best practices. This position will report to the Director of Marketing and will have a significant impact on the growth of the company.

Responsibilities:

  • Develop, execute, and optimize digital marketing campaigns across a wide variety of channels
  • Own PPC campaign management from strategy through execution on Google and Bing
  • Develop campaign segments for various campaigns by querying SQL databases and connecting data sets
  • Drive outreach campaigns in the education and real estate industries to increase brand awareness, authority, and engagement.
  • Collaborate with other members of the marketing team to create unified, cross-channel campaigns
  • Constantly seek out and develop new opportunities to grow our traffic and brand.

Requirements:

  • Bachelor’s degree in a marketing, business, communications, or  math related field
  • 3+ years of relevant online marketing experience for an internet company/brand
  • Strong analytical skills. Excited to work in a culture of measurability and continuous optimization.
  • Able to thrive in a fast paced, team-oriented environment
  • Excellent verbal and written communication skills

Preferred:

  • Experience running Google Adwords campaigns
  • Experience with SQL or another querying language
  • Compensation and Benefits

This is a full time, salaried position with competitive compensation and benefits including 20 paid days off per year, paid parental leave, stock options, SIMPLE IRA, and a comprehensive health plan, including vision and dental, provided at no cost to the employee. Niche is committed to the local community and offers three paid volunteering days per year. We’ve also been ranked as one of the Best Places to Work in Southwestern PA by the Pittsburgh Business Times. EOE.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits